sell on etsy

How to Sell Digital Products on Etsy – And if it’s Worth it!

Are you looking to sell digital products on Etsy?

You’ve come to the right place. Etsy is a well-established online marketplace, making it the perfect platform for selling a wide variety of digital products.

From printables and digital art to e-books and digital patterns, Etsy offers a broad range of categories for creators like you.

While the digital market on Etsy can be competitive, there are various tools available that allow you to analyse niches and product types to determine the best fit for your offerings.

Additionally, by optimising your Etsy SEO, you can boost your digital product’s visibility and enhance your chances of standing out amongst your competitors.

Key Takeaways

  • Etsy is a popular online marketplace for selling various digital products.
  • Analyse niches and product types to determine a successful selling strategy.
  • Optimise your Etsy SEO to increase your digital product’s visibility and competitiveness.

Variety of Digital Products on Etsy


Etsy is a great platform for selling digital products such as printables.

You can create designs using tools like Canva or Adobe Photoshop to make printable items like party invitations, wall art, calendars, and planner pages. Just create your artwork, turn it into a high-quality image, and list it on your Etsy shop as a digital download.

Digital Art & Graphics

If you have a knack for graphic design, Etsy allows you to sell digital art and graphics. With software like Adobe Photoshop or the Adobe Creative Cloud suite, you can design logos, blog graphics, custom illustrations, and more. Once your digital art is ready, simply list it on your Etsy shop, ready for instant download by your customers.

Patterns & Templates

Etsy is the perfect marketplace for sharing your creativity with fellow crafters and DIY enthusiasts. You can sell digital patterns and templates for sewing, knitting, embroidery, woodworking, and more. Use your design skills to create sewing patterns, ready for customers to print and use at home.

E-books & Guides

If you have valuable knowledge to share, consider selling e-books and guides on Etsy. Whether you want to educate others about a specific topic or offer helpful how-to guides, the process is simple. Create your e-book in a format like Microsoft Word, convert it to a PDF, and list it on your Etsy shop as a digital download.

Music & Sound Files

Etsy is not just for visual artists; you can also sell music and sound files. Whether you produce instrumental tracks, sound effects, or meditation music, simply upload your audio files to your Etsy shop as digital downloads.

Software & Apps

As a developer, you can offer niche software, applications, or tools on Etsy as digital products. Create helpful software or apps and sell them on your Etsy shop, providing immediate access and downloads for your customers.

Courses & Tutorials

Share your knowledge and skills through online courses and tutorials on Etsy. Create video lessons, written tutorials, or a combination of both to teach people about subjects you are passionate about. List your educational materials on your Etsy shop as digital downloads.


Professional photographers can sell their high-quality images as digital downloads on Etsy. Offer your stunning pictures, Lightroom presets, or stock photos for others to use in their creative projects or personal use.


If you’re skilled in designing and creating helpful spreadsheets, Etsy is an ideal platform to sell them.

Create customisable templates for budgets, inventory tracking, or project management, and allow customers to download and personalise them according to their needs.

This is actually my niche so you can check out my shop on Etsy if you are in need of any awesome spreadsheets

By offering a wide variety of digital products, you can expand your target audience and reach new customers with unique interests and needs. Don’t be afraid to explore different types of digital products to discover which ones best suit your skills and passions.

Competitiveness of the Digital Market on Etsy

Selling digital products on Etsy can be a great way to tap into the vast potential of the online marketplace. With the increasing popularity of digital downloads, the Etsy marketplace has become more competitive. However, a friendly approach and understanding of your target audience can help you stand out in this flourishing market.

Firstly, it’s essential to be aware of what others are offering in your niche. This will enable you to tailor your digital products to fit the needs and preferences of your target customers. With a unique, high-quality product, you’ll enhance your chances of success in the competitive Etsy marketplace.

Offering excellent customer service can make a huge difference as well. Make sure to respond promptly to customer enquiries, provide detailed descriptions of your products, and ensure you keep your buyers updated on any changes or new items. Happy customers are more likely to leave positive reviews, which will boost your visibility and trust amongst potential buyers.

Utilising various formatting options, such as tables or bullet points, can help to present your digital products more effectively and highlights their features in an easy-to-read format. For example:

  • Product A: Printable wall art, instant download
  • Product B: Customisable party invitation, digital file

Another essential aspect of selling digital products on Etsy is the pricing strategy. Do your research to understand how similar items are priced within the marketplace, and set your prices accordingly. A competitive price can be a determining factor for potential buyers between your product and a similar one from another seller in the market.

In summary, to succeed in the competitive digital market on Etsy, you should focus on offering unique, high-quality products, delivering exceptional customer service, and employing an effective pricing strategy. With these factors in place, you’ll be well on your way to establishing a thriving digital product business on Etsy.

Tools to Analyse Niches and Product Types

When starting your side hustle on Etsy, it’s essential to research and choose the right niche and product types to maximise your chances for success. Here’s a list of useful tools to help you analyse niches and product types.

Etsy Rank

Etsy Rank is a free online tool that offers Etsy SEO, rank, products, and shops research capabilities. The keyword tool displays popular keywords along with Etsy stats to help improve your product listings. It also provides useful information about the top 100 items, their sales rank, category, and shipping time.


Marmalead is another tool designed specifically for Etsy sellers. It focusses on SEO (search engine optimisation) by offering various search engine tools, including keyword analytics, competitor analysis, and ensuring that your shop name contains relevant keywords.


ERank provides both free and paid membership options to help with market research. Features like keyword tracking, listing comparisons, and overall search traffic analysis make it a valuable tool for identifying profitable niches and product types.


CraftCount is an online tracker of Etsy sales and shop rankings, helping you identify successful shops and product areas. By studying the top sellers in specific categories, you can get an idea of which products are in demand and guide your product selection and listing strategy.

Google Trends

Google Trends is a free online tool that allows you to track search engine trends over time, giving you a better understanding of how the market is shifting and which products are gaining popularity.

Niche Inspector

Niche inspectornspector is an online tool that focusses on niche research for online businesses. It offers various data points such as competition, market size, and long-term profitability to provide insights into potential products or niches to target on Etsy.

Craft Niche Analyser

Craft Niche Analyser is a paid Etsy market research tool helping sellers determine profitable niches. It offers data on sales volume, competition, and trending keywords to help narrow down your selection and target the right prospects.

Sale Samurai

Sale Samurai is a comprehensive market research and competitor analysis tool designed for Etsy sellers. It offers features such as keyword suggestions, sales tracking, and product listing optimisation to help you fine-tune your offerings to the needs of your target audience.


Lastly, EverBee is a powerful Etsy product research tool offering competitor analysis, top-selling products, and sales trends to help guide your product selection and marketing strategies.

By utilising these tools, you can make informed decisions about the niches and product types to target on Etsy. Research and analysis are key to maximising the potential of your side hustle, so get those keywords ready and start selling!

Etsy SEO: Boosting Your Digital Product’s Visibility

Selling digital products on Etsy can be a highly lucrative business, but it’s essential to optimise your listings to ensure potential customers can find your products. In this section, we’ll discuss some key aspects of Etsy SEO that will help boost the visibility of your digital products on the platform.

Keyword Research

To begin with, focus on finding relevant keywords for your digital products. Conducting Etsy keyword research is crucial to rank higher in search results. Look for keywords with high search volume and low competition, and then include these keywords in various elements of your listing, such as the title and product description.

Title Optimisation

Your product title plays a significant role in Etsy SEO. Make sure to use relevant keywords in your title and keep it concise and easy to read. This will help both potential customers and search engines understand what your digital product is all about. Additionally, try to place the most important keywords at the beginning of the title for better visibility.

Product Descriptions

A well-written product description is essential for Etsy printables, as it provides valuable information to potential buyers. Make sure to include relevant keywords naturally throughout the description while clearly explaining the features and benefits of your digital product. Break up the text into small paragraphs or use bullet points to make it easier to read.

Tags and Categories

Etsy allows you to add up to 13 tags to your listing, so make sure to use them wisely. Include relevant keywords that accurately represent your digital product and choose appropriate categories to better your chances of appearing in the right searches. It’s important not to skip this step, as tags and categories play a huge role in Etsy SEO.


Although you’re selling digital products, high-quality images are still crucial for attracting potential buyers to your Etsy listings. Include visually appealing and informative images that showcase your digital product and demonstrate how it can be used. Remember to add relevant keywords to the image’s alt text for better SEO.


Gaining backlinks from reputable websites, blogs, and social media platforms can improve your Etsy shop’s visibility. Share your digital products on relevant forums, social media groups, and collaborate with influencers or bloggers to feature your Etsy printables. These backlinks will help increase your shop’s authority and drive more traffic to your listings.

Customer Reviews

Lastly, pay attention to customer reviews, as they directly impact your shop’s credibility and ranking in search results. Encourage customers to leave positive feedback by providing excellent customer service and delivering high-quality digital products. Remember, the more positive reviews you have, the higher your Etsy SEO ranking will be.


Selling digital products on Etsy can be a great way to generate passive income and increase your revenue. As you embark on this venture, remember to follow best practices to ensure a smooth and successful selling experience.

Firstly, set up your Etsy shop by choosing an engaging brand name, crafting informative product descriptions and providing a short biography about your store. This will help potential customers get to know you and your offerings better. Make sure to properly label and organise your digital files, as well as enable the instant download option, for a seamless purchasing experience for your clients.

In addition, maintain a friendly tone in your interactions with customers, as this will help you build trust and loyalty. Offer timely assistance if they encounter any issues with your digital products, and be open to receiving feedback to improve the quality of your offerings.

Moreover, promote your Etsy shop effectively through social media or other marketing channels, as this will help increase your visibility and reach a broader audience. Keep researching and staying up-to-date with popular trends in the digital product world, as these insights can help you create relevant, high-quality products that cater to the needs of your target audience.

By following these guidelines, you will be well on your way to establishing a successful Etsy shop and enjoying the benefits of selling digital products online.


  • LinziBee

    Hi, I'm Lindsey and I really love helping people & businesses get their money organised & their systems optimised. (I'm a bit weird I know) I have an MBA in finance & have been a self-employed management consultant since 2013. I've been super privileged to work on a wide range of projects in that time & each one has been an amazing opportunity to learn something new. This site aims to create a bank for that knowledge so that you can shortcut your journey to success & hopefully skip all the mistakes that I made!

    View all posts